Marks · Wordmarks · Lockups

logos & marks.

Identity work distilled. A logo has to live on a sign, a jersey, an invoice, and a 16-pixel favicon — these are built to do all of it.

Featured · 01 Hellcats Youth Sports Academy

Hellcats Youth Sports Academy

Athletic identity · 2023
— Approach

Marks that earn their keep.

I start from the smallest possible footprint — a single glyph, a single shape — and grow it into wordmarks, secondary lockups, and stamps. The mark has to read first, the type has to read second.

— Deliverables

The full kit.

Primary & secondary marks · monogram · wordmark · stacked & horizontal lockups · color & mono variants · clear-space rules · vector source files · brand guidelines PDF.

selected marks.

№ 04 featured
HellcatsHellcats · 2023
Sellers Advocacy & Consulting GroupSellers Advocacy · 2023
YD DoctorYD Doctor · 2024
Ape StudiosApe Studios · 2018

identity clients.

№ Selected lockups
Raymond Ochoa Electrical SpecialistRaymond Ochoa · Electrical
El Cerrito Mexican RestaurantEl Cerrito · Restaurant
Davy RolandoDavy Rolando · DJ
IPGS Data SecurityIPGS · Data Security
Island Global TutoringIsland Global · Tutoring
JWardJWard
Connected AthleticsConnected · Athletics
Windrush DesignsWindrush · Designs
The Linens LabThe Linens Lab
MacMailMacMail · Comms
My Sweet TreatsMy Sweet Treats
Pinnacle Freight SolutionsPinnacle · Freight
Redbone Sports MediaRedbone · Sports Media
YO StudioYO Studio
Greenwood Community PartnersGreenwood · Community
Tampa 6 Investment GroupTampa 6 · Investment
Dropping Dymes PodcastDropping Dymes · Podcast
LuxorLuxor
— 01 / Listen
Discovery.

What does the business actually do? Who is the audience? Where will this mark live? A 30-min call answers more than a questionnaire ever does.

— 02 / Sketch
Concepts.

Three to five hand-drawn directions. No mood boards, no AI slop — actual ideas with a point of view, presented with the reasoning behind them.

— 03 / Refine
Iteration.

One direction picked, then sweated. Optical adjustments, weight tests, kerning. Two rounds of revision included.

— 04 / Deliver
Handoff.

Vector files in every format you'll need, plus a guidelines PDF so whoever uses the mark next doesn't accidentally stretch it.

need a mark?

Logo & identity inquiries Reply within 1–2 business days